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9th Mar, 2023
Brands are leveraging SMS to stand out from spam-heavy channels like email and cold calling. As more brands rely on SMS as an effective channel for their communication strategy, carriers have introduced....
5th Jul, 2022
The familiar greeting that all former AOL subscribers remember fondly. Back in those days, everyone everywhere eagerly raced to their computers to see who might have sent them a message.....
21th Jun, 2022
If there’s one thing pretty much any business or brand owner can agree on, it’s that effectively communicating with customers is super important. Why? Because communication builds and maintains trust between clients
6th Apr, 2022
Marketers have had a love/hate relationship with email for a long time. It’s easy to see why.On one hand, email is easy. You create some templates, make them educational or witty or otherwise sharing value. ....
10th Aug, 2021
Brands are leveraging SMS to stand out from spam-heavy channels like email and cold calling. As more brands rely on SMS as an effective channel for their communication strategy, carriers have introduced....
30th Sep, 2020
The recent coronavirus outbreak has had a profound impact on the retail and e-commerce sector. While some sectors of the industry find themselves overwhelmed with orders, others are struggling to get...
21th Sep, 2020
The coronavirus pandemic has been one of the biggest health emergencies the world has seen in a century. It has now been more than six months since the virus gripped the world.....
3th Sep, 2020
The coronavirus outbreak has had a tremendous impact on how businesses and industries operate. Insurance industry, in particular, has felt the brunt of the abrupt disruption introduced by the pandemic.....
13th Aug, 2020
The coronavirus outbreak has forced auto dealerships to reinvent their strategies. With consumers avoiding travel due to the virus, the footfall in physical dealerships has dropped significantly.....
11th Aug, 2020
COVID-19 has unarguably emerged as the global health emergency of the century. The pandemic has created shockwaves that have destabilized the basis on which industries stood on.....
11th Aug, 2020
The COVID-19 outbreak has placed restrictions on movements and travel. This has forced colleges to reassess their teaching methods. Most universities and colleges have switched to online learning.....
9th Jun, 2020
Sales and marketing form the two gears that are responsible for accelerating businesses towards profitability. In the modern business landscape where competition is rife and customer-centricity has become...
27th Mar, 2020
Lead nurturing, a process once controlled by sales teams across industries has greatly transformed in the last decade. The tremendous change that lead nurturing processes have undergone can be attributed to the...
27th Mar, 2020
Conversational AI is the new rage in the marketing sector and it deserves all the attention it is getting. Conversational AI tools are offering brands an automated and efficient way of streamlining lead nurturing.....
20th Dec, 2019
More often than not, the two terms are used interchangeably, a trend that has left the marketing and business communities confused. While both of these tools are used in similar business procedures, the extent to which...
20th Dec, 2019
The way we communicate with each other has greatly transformed over the decades with advancements in technology spearheading the change. With the introduction of the internet and instant messaging platforms,...
20th Dec, 2019
The advent of the internet threw open numerous new gateways of contacting and reaching out to prospective customers, leads, and consumers. Over the years, the growing list of digital channels has...
20th Dec, 2019
Marketing strategies are no more based on superficial trends that generalize crowds into a collective demographic. Today, the creation of any campaign involves a detailed study of the target audience and their...
20th Dec, 2019
Gone are the days when unknown numbers were considered to be harbinger of good and exciting news. Today, calls from unknown numbers are likely to incite feelings of annoyance and suspicion.....
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