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Why Conversational AI Beats SMS Marketing for Lead Engagement
Receiving too many replies from your SMS marketing campaigns? Scale your SMS outreach and nurture more leads with conversational AI.
What is Conversational AI?
Conversational AI adds that human touch to every text message sent. Instantly engage new leads, automate follow-up responses, and provide your customers with always 24/7 customer service that's personalized and understands your brand.
Instantly text new leads seconds after opt-in
Nurtures leads until their ready to speak to a rep
Automatically books a meeting and handles the warm transfer
Comparing Conversational AI and SMS Marketing
Automation
Open Rate
Inquiry Response Time
Scalability
Deliverability
Pricing
ROI
Message Consistency
Tracking And Visibility
SMS Marketing
Teams have to track and respond to incoming messages manually
High: ~98%
Low, and varies based on staff availability
Low: Volume limited by admissions team time
Very high for one-on-one conversations, but limited by cut-and-paste messages
Difficult to quantify, depends on time spent
Diffuse manual efforts make ROI difficult to calculate
Difficult to enforce; requires training and manual message auditing
Messages are typically scattered and siloed
Conversational AI
Responds for you, automatically
High: ~98%
Responds in near-real time, for instant engagement
Very high: Messages can be sent to every single contact, with no additional human time
Extremely high, thanks to always-personalized messages
Low, fixed cost per month
Increases with the number of contacts reached via AI conversations
Ensured by pre-determined, updatable text options reviewable by your team
Every message is trackable for ongoing insights and follow-up
Use Conversational AI to Eliminate 80% of Your Team's Busy Work
Without Conversational AI
Staffing turnover and hiring pains means high stress and low contact rates
Lead follow-ups build up or become abandoned
Outbound calls go unanswered
Conversions need a lift
Call center costs have skyrocketed
Uncontracted inquiries pile up while new ones stream in
With Conversational AI
AI fills in for any number of reps, boosts morale, and creates more warmer leads
Automate responses using highly visible and engaging channels
Connect, communicate, and follow-up with more leads
Boost your conversions using human-like engagement
Reduce call center expenses by over 70%
Re-engage older leads without compromising new opt-ins
Do Your Sales Teams Need an AI-Powered Assistant to Help:
Instantly engage with new leads?
Schedule (or reschedule) appointments?
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Nurture and follow-up with existing leads?
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Seamlessly hand-off text conversations to an agent?
See how one Allstate Insurance agency used conversational AI to transform lead engagement, nurturing, and appointment booking to increase its monthly appointment bookings by 116%.
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