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Here’s how aged lead campaigns work with Meera:
1
Identify aged inquiries in your CRM
These are prospective students who expressed interest but never enrolled—and haven’t responded to follow-ups. Typically, they’re 30, 60, or even 90+ days old.
2
Upload your aged leads to Meera
You can send us a simple file export or automate the process with a CRM integration (like Salesforce or HubSpot). Meera identifies which inquiries to re-engage based on recency and interest level.
3
Meera sends personalized text messages to re-engage each student
Our conversational AI starts a dialogue, offering clear next steps such as scheduling a call or learning about new program options. Messages are designed to sound helpful and natural—not automated or impersonal.
4
Students respond on their terms
Prospects can reply when it’s convenient for them. Meera answers their questions, qualifies their interest, and offers to book an appointment or live transfer the conversation to an advisor.
5
Meera checks your admissions team’s availability
If the student is ready to talk, Meera finds a time that works for both your team and the student. Appointments are automatically scheduled on your team’s calendar.
6
Students are connected to your admissions team
Once a time is confirmed, Meera either live transfers the conversation or ensures your admissions advisor has the appointment on their schedule.
We were really shocked and excited to see the increase in lead to enrollment rate by 47%. We knew we would have an impact but not to this extent and we are beyond thrilled with these numbers and looking forward to testing and expanding into different areas in the future
Alicia Slachta
Senior Manager, Growth Marketing, Penn Foster