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About
The Academy of Art University is located in San Francisco and serves as the largest private art and design university in the United States. Founded in 1929, the university holds an inclusive space preparing artists and designers for their professional careers.
The Academy of Art University is an accredited institutional member of the National Association of Schools of Art and Design (NASAD), the National Architectural Accrediting Board (NAAB), and Council for Interior Design Accreditation (CIDA).
Today, with over 900 art and design classes, 22 schools, and 14 STEM programs — students from all throughout the world turn to the Academy of Art University to accelerate their careers in the elds of art, design, architecture, and entertainment
The Problem
The Academy of Art University in San Francisco, California, was having a concerning problem.
Students often began the process of filling out an application, only to abandon their incomplete application mid-process.
The Academy realized that they were missing out on significant opportunities to connect with applicants and motivate them to see the application process through to fruition.
Why was this happening? Students may have dropped out of the application process for many reasons. Perhaps they didn’t have the correct information on hand. With 5 to 10 pages of forms and content to provide, applicants were likely becoming overwhelmed.
The Academy recognized that once students began an application, they showed their intent and desire to attend the university.
Therefore, a breakdown was happening somewhere along the process - it was up to them to inspire students before this breakingpoint. To remedy this, the Academy of ArtUniversity decided to devise a way to engage withapplicants and convert their half-finished formsinto completed applications.
The Solution
The Academy of Art University sent personalized SMS messages to each applicant using Meera’s
Text-Based Automation for Admissions.
The Academy could easily manage appointment settings, schedule the admission team, and connect with more prospective students with this technology.
The Academy of Art University gathered responses from about 53% percent of disengaged applicants by engaging with applicants via SMS marketing.
That 53% agreed to book appointments and build a connection with the admissions team - even after initially abandoning their application process
Results:
As a result of using Meera’s intuitive SMS solutions,the Academy of Arts re-engaged with over half of theapplicants who had stopped mid-application.
They wereable to successfully set up 138 appointments betweentheir admission team and applicants, duringwhich the students gained valuable resources andencouragement to complete the admission process.
The results are precise: the Academy of Art University’s 729 incomplete applications could reconnect with 392 and conduct 138 support calls. Meera’s AI solutions helped the Academy of Arts establishmuch-needed connections with their applicants, engagewith students who otherwise might never have applied,and boost their application conversions.
