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About
Antioch University is located in Yellow Springs, Ohio. This private non-profit university first opened its doors in 1852.
Today, the university aims to provide learner-centered education to empower students with the knowledge and skills needed to lead meaningful lives and advance social, economic, and environmental justice.
The University has five campuses located in four states, including an online campus, and the low-residency Graduate School of Leadership and Change.
The Problem
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Antioch University found it increasingly difficult to drive value out of their Facebook advertising campaigns. Facebook advertising was only managing to generate a 12.9% contact rate and 1.37% application rate.
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They knew they needed a better long-term solution to improve top of the sales funnel performance.
The Solution
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Antioch University learned about Meera.ai andquickly saw how it could help them qualify,nurture, and engage students at scale withpersonalized text messages.
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Meera instantly sent personalized text messagesto potential students using their preferredchannel of communication: SMS.
- Antioch University leveraged Meera's automatedappointment scheduling to seamlessly scheduleappointments and connect potential studentswith admissions.
Results:
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Antioch University optimized their Facebook Ads strategy by directly connecting with students using personalized text messages sent by Meera.
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The results were transformative. Antioch University saw a 78% increase in contact rates and an even more impressive 120% boost in application rates.
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With Meera, Antioch University was able to generate a sizable return on investment for its Facebook advertising.
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Plus, with the right partner — Antioch University now has a powerful platform that it can use to optimize other advertising campaigns, event management, and ensure student inquiries are responded to as quickly as possible.
