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THE PROBLEM
Traditional Media Generates Awareness But Fails to Drive Enrollment
Calling Hurts Conversion
Lengthy Follow-Ups Frustrate Leads
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Opportunities Are Missed
How Meera Converts Offline Interest Into Enrollments
1
Prompt Ad Viewers to Text for Info
Meera gives TV and print audiences an immediate, low-friction way to connect—by texting a shortcode or scanning a QR.
2
Respond Instantly With Human-Like Messaging
When a prospect texts in, Meera responds immediately with a personalized, friendly conversation—no waiting, no hold music.
3
Gather Lead Details Effortlessly
Meera collects name, program preference, and intent in a casual conversation—without feeling like a form fill.
4
Warm up Leads for Admissions Calls
Before passing to human teams, Meera preps the lead—sets context, builds intent, and confirms availability for a call.
5
Route Hot Leads to Admissions Teams
Qualified leads are sent directly to your CRM or admissions portal, complete with conversation history and lead context.
We were really shocked and excited to see the increase in lead to enrollment rate by 47%. We knew we would have an impact but not to this extent and we are beyond thrilled with these numbers and looking forward to testing and expanding into different areas in the future
Alicia Slachta
Senior Manager, Growth Marketing, Penn Foster