Television and print media continue to remain lucrative channels for attracting prospects. Auto dealerships continue to invest in these channels to market themselves and generate leads. But the ROI on these investments has reduced in recent times. This is due to the lack of new-age engagement tools. Currently, auto dealerships promote calling and emailing to drive engagement through TV and print advertisements. But these channels fail to encourage engagement. This is due to a change in customer preferences. The modern-day customers expect to communicate with businesses using flexible communication channels. Besides this, both emailing and calling make prospects wait for a response. Longer wait times frustrate prospects and drive them away. As a result, lead generation through TV and print media has taken a hit.
Meera conversational AI provides auto dealerships with a solution to overcome the problem. The auto AI assistant encourages engagement by enabling prospects to contact dealerships via SMS and WhatsApp. Meera’s API-based technology enables it to be integrated into print ads as QR codes. When integrated with promotions, the AI assistant serves as a prospect service tool and addresses their queries. This drives prospects to engage with the conversational AI. In the process, auto dealerships acquire their contact details and a lead is generated. Besides this, the AI-powered auto assistant nurtures leads and warms them up for calls. Using these skills, Meera aids auto dealerships in generating higher ROI on print and TV ads.