Customer engagement is crucial to the success and profitability of e-commerce companies. It is becoming a differentiating factor between companies. Events are a great way to engage customers. Meet and greet with popular industry experts is a great way to make customers feel special. It is also an effective technique to drive them to buy products the experts endorse. But e-commerce companies are struggling to bring audiences to the events. This is due to their reliance on emails for communication and sending out invites. A shift in consumer preferences is negatively affecting the open rates. Further, an increase in competition has caused a surge in the volume of marketing emails a customer receives. This means more clutter and less penetration. Besides this, email filters separate these invites from the primary mailbox. This restricts companies from reaching customers. These factors are causing companies to lose out on audiences and investments made in events.
Meera conversational AI provides e-commerce companies with a solution to combat the problem. The AI assistant interacts and engages customers via flexible communication channels. It does so by sending out personalized messages over WhatsApp and SMS. This enables Meera to capture customers’ attention and drive them to respond. It then uses the conversation to invite customers to the event and registers their response. The AI assistant compiles all the responses in a report. In this way, the conversational AI engages customers and brings audiences to the event.