Educational institutions relying on traditional cold calling and emails see a steady decline in enrolment rates due to the below reasons.
- 74% of customers respond to a text from a business within an hour vs. 41% via email.
- SMS open and response rates as high as 98% and 45%, respectively, correspond to corresponding figures of 20% and 6% for email.
- SMS response rates are 295% higher than phone call response rates.
Meera, an AI text messaging platform, streamlines marketing efforts, engages leads through meaningful conversations via WhatsApp and SMS in real-time.
The personalized human-like conversations help institutions nurture existing leads and warm them up before passing the details to the marketing teams to maximize conversion rates.