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The Problem
Insurance Agents and leads have numerous conversations before finalizing policy details. In an ideal scenario, these conversations are the key to converting a lead to a customer. But in reality, insurance agents are struggling to even contact leads. This is because the insurance industry continues to use traditional methods of communication. Insurance agents rely on cold calling and emailing to contact prospects. Both these methods have proven ineffective in recent times due to a variety of reasons. One of the most prominent reasons is the drastic change in communication preferences. Prospects, today, expect to interact with businesses via flexible and convenient communication channels. The extensive use of anti-spam solutions is another reason for declining contact rates. These solutions restrict agents from reaching out to the leads. As a result, sales agents end up spending significant amounts of time trying to contact leads. This reduces their productivity and hurts their morale.
The Solution
Meera conversational AI can enable insurance companies to overcome the problem. The insurance AI assistant automates lead engagement and boosts contact rates. It does so by leveraging its machine learning and natural language processing capabilities. Meera begins the process by engaging leads via popular text messaging channels. The AI-powered chatbot uses personalized messages to capture lead attention and drives them to respond. Using these skills, Meera automates call scheduling between leads and insurance agents. The AI assistant also warms leads up before the call to ensure they are contactable. In this way, the insurance AI assistant enables agents to converse with leads and convert them to customers.
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