Approximately 99% of aspiring students start their search for higher education online. This gives educational institutions access to an extensive pool of prospects. Despite this, 60% of admission leaders are failing to meet their enrolment targets. Every website and social media visitor is a potential student if engaged with. Generally, prospects survey colleges or seek answers to specific questions online. Engaging these visitors on these platforms is an effective way of generating leads. Lack of personalization and engagement on these channels is costing colleges these opportunities.
Meera education AI provides an effective solution to the problem. The intelligent AI assistant provides an end-to-end higher education marketing solution. It aides institutions in converting website and social media visitors to leads. The AI assistant automates and personalizes visitor engagement via webchat or FB Messenger. It does so by answering their queries and guiding them to specific information. Besides this, the AI assistant works visitors at scale and drives them to submit their contact information. Following, this Meera nurtures the leads and aids in converting them to students.