Prospective students can abandon admission applications for a lot of reasons. Long forms and confusing fields are the primary reasons prospects abandon admission forms. Other instances include the unavailability of required documents or sheer forgetfulness. In all the scenarios, colleges and universities lose out on potential students. To limit abandonment, most institutions rely on traditional lead follow up procedures. These include calling and emailing the prospects. But, the efficacy of these procedures has declined in the recent past. A decline in email open rates and an affinity against cold calling has made it hard to contact prospects. Besides this, the rise of anti-spam calling and emailing solutions have left colleges frustrated.
Meera conversational AI presents a unique solution to counter the problem. The AI assistant behaves as an automated lead follow-up system. It enables educational institutions to engage prospective students filling admission applications in real-time. The automated follow-up system communicates with targeted prospects through popular text messaging channels. The AI assistant mimics human-like conversation to answer FAQs and collect exceptional queries. It then warms prospects for calls and connects them to the admissions team for query resolution. By doing so, the AI assistant helps in driving prospects to completing and submitting their applications.