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THE PROBLEM
Colleges Lose Hundreds of Students to Abandoned, Unfinished Applications
Forms Are Too Complex
Follow-Ups Go Unread
Students Simply Forget
How Meera Reduces Admission Form Abandonment
1
Engage Prospects Instantly via Text
Meera reaches out to prospective students the moment they begin or abandon their application—using SMS, the channel they check most. This real-time engagement ensures that interest doesn’t fade due to distractions or uncertainty.
2
Automate Friendly, Human-Like Follow-Ups
Instead of impersonal emails or dry reminders, Meera engages prospects with warm, human-like conversation. It sounds like a helpful friend—not a chatbot—so students are more likely to reply and continue.
3
Answer FAQs and Clear Confusion
Meera’s AI assistant handles common questions in real time—like which documents to upload, what deadlines to meet, or how to fill specific fields—removing friction from the application process.
4
Escalate to Advisors When Needed
When a prospect has a question beyond Meera’s scope, the AI escalates to a live advisor—passing along context to ensure a smooth handoff.
5
Re-Engage Abandoned Applicants
If a student drops off mid-application, Meera sends well-timed, friendly reminders to bring them back—helping them complete what they started.
We were really shocked and excited to see the increase in lead to enrollment rate by 47%. We knew we would have an impact but not to this extent and we are beyond thrilled with these numbers and looking forward to testing and expanding into different areas in the future
Alicia Slachta
Senior Manager, Growth Marketing, Penn Foster