THE PROBLEM

Students Often Struggle to Complete Financial Aid Applications

public-relation (1)

Students aren't sure what is required

exam

Complex forms cause confusion

clock-time

Deadlines are missed

How Meera Drives FAFSA Submissions

2-Jun-13-2025-01-46-34-7583-PM

1

Engage Students on Channels they Prefer

Meera sends friendly FAFSA alerts via SMS and WhatsApp—so students actually see and respond to deadlines and next steps.

3-Jun-17-2025-01-08-26-4492-PM

2

Explain FAFSA Clearly, In Chat

Meera breaks down the FAFSA process into simple, conversational answers—removing confusion and building confidence to apply.

4-Jun-17-2025-01-08-45-8755-PM

3

Answer FAQs and Address Concerns

Whether it’s questions about eligibility, deadlines, or required info, Meera responds instantly and flags any unique cases for human review.

5-Jun-17-2025-01-09-00-2371-PM

4

Prepare Students for Advisor Calls

For students who need a human touch, Meera prepares them with context and schedules a convenient time to talk—boosting connection rates.
6-Jun-17-2025-01-09-17-0771-PM

5

Increase Completion With Smart Follow-Ups

Meera sends timely, supportive reminders until students complete their FAFSA—ensuring no one falls through the cracks.

Alicia Slachta

We were really shocked and excited to see the increase in lead to enrollment rate by 47%. We knew we would have an impact but not to this extent and we are beyond thrilled with these numbers and looking forward to testing and expanding into different areas in the future

Alicia Slachta

Senior Manager, Growth Marketing, Penn Foster