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THE PROBLEM
Students Often Struggle to Complete Financial Aid Applications
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Students aren't sure what is required
Complex forms cause confusion
Deadlines are missed
How Meera Drives FAFSA Submissions
1
Engage Students on Channels they Prefer
Meera sends friendly FAFSA alerts via SMS and WhatsApp—so students actually see and respond to deadlines and next steps.
2
Explain FAFSA Clearly, In Chat
Meera breaks down the FAFSA process into simple, conversational answers—removing confusion and building confidence to apply.
3
Answer FAQs and Address Concerns
Whether it’s questions about eligibility, deadlines, or required info, Meera responds instantly and flags any unique cases for human review.
4
Prepare Students for Advisor Calls
For students who need a human touch, Meera prepares them with context and schedules a convenient time to talk—boosting connection rates.
5
Increase Completion With Smart Follow-Ups
Meera sends timely, supportive reminders until students complete their FAFSA—ensuring no one falls through the cracks.
We were really shocked and excited to see the increase in lead to enrollment rate by 47%. We knew we would have an impact but not to this extent and we are beyond thrilled with these numbers and looking forward to testing and expanding into different areas in the future
Alicia Slachta
Senior Manager, Growth Marketing, Penn Foster