Skip to content
English
Sign in
Contact us
  • There are no suggestions because the search field is empty.

What are custom branded short URLs and how do they work?

1. What are short links and why use them instead of long links?

Long links look like this:

 https://www.calendar.com/booking/schedule?source=sms&campaign=fall2026

While short links look like this:

https://go.yourcompany.com/abc123

    • Practical Benefits

      • ✅ Easier to read
      • ✅ Shorter messages → lower SMS usage
      • ✅ Looks cleaner and more professional

2. Why use a Custom Branded URL instead of public shorteners (e.g. Bitly or TinyURL)?

      • Practical Benefits

          • ✅ Customers instantly recognize your brand
          • ✅ Builds trust
          • ✅ Looks more professional
          • ✅ Higher click rates

      • TCPA Compliance & Deliverability Benefits

          • ⚠️ Wireless carriers treat public link shorteners as higher risk because:
            • These URLs are not associated with your brand
            • These URLs are often used by scammers or other malicious third parties
          • ⚠️ Use of public shorteners can lead to:
            • Spam blocks
            • Filtering of your messages
          • ✅ Using your own custom branded URL improves SMS deliverability or any issues with the carriers.

3. How link shortening works

  1. You give us a URL to add to your Meera script.
  2. Whenever the link is sent, our messaging system (powered by Twilio) automatically converts the link to a unique URL on your branded domain.
  3. Your lead clicks the short link.
  4. They are instantly redirected to the original URL.

4. Setup requirements and overall process

           Step 1:  Choose a Subdomain and let us know

ℹ️ What is a subdomain?

A subdomain is a bit of text added in front of your website address.
Example:

yourcompany.com (main website)

links.yourcompany.com (subdomain)

          Step 2:  Update your domain's DNS Settings

ℹ️ What is DNS?

DNS is the system that tells the internet where your website is hosted.  It’s usually managed by:

  • Your website host

  • Your domain provider (GoDaddy, Google Domains, etc.)

  • Your IT/web company

We will simply give you a few lines to copy and paste called CNAME records.

You do not need to understand how they work — just where to paste in the text record.  If you don't know how to update your DNS, we're happy to help via screen share!

        Step 3:   We activate your custom short URL! 👍

5. Frequently Asked Questions

  • Will this affect my main website?
    No!  This will not interfere with any of your existing website functions.
  • Can I change the subdomain later?
    Yes, but it requires updating DNS again. We recommend choosing carefully at the start.
  • Will I need to change anything else on my end?
    No!  Once we've enabled it, the URL shortening will happen automatically on our end.