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Managing Marketing Communication Restrictions: A Quick Setup Guide

This article will help you guide step by step on how you can configure your Marketing Communication Restrictions

Marketing Communication Restrictions let you configure when Meera-initiated communications are allowed based on U.S. state and federal marketing laws (like TCPA).

You can define quiet hours by state and day of week — and instantly pause outreach to a state in the event of an emergency. These settings are part of the Compliance Control Center in your Meera dashboard.

⚠️ Important: Meera provides smart defaults, but you are responsible for reviewing and customizing these settings to ensure legal compliance with all applicable laws.

What This Feature Does

Feature

Description

Quiet Hour Restrictions

Set message send windows by U.S. state to align with quiet hour laws.

Emergency Pause

Manually suspend all Meera-initiated messaging for a specific state during emergencies.

User-Initiated Replies

Meera continues to respond 24/7 to inbound messages unless otherwise configured.

Bulk Management

Upload multiple restrictions at once using a standardized Excel file.

Audit Logs

Track all changes for compliance oversight.

Who Should Use This

  • Compliance officers & legal teams
  • Marketing teams running SMS campaigns
  • Customer support & operations leads

Getting Started

1. Access the Compliance Control Center

  • Log into your Meera account
  • Go to: Dashboard → Compliance Control Center

On first login, you’ll see a mandatory compliance acknowledgment popup. You must accept Meera’s supplemental terms before proceeding.


2. Review Default Quiet Hour Settings

  • Meera preloads restrictions for all 50 U.S. states.
  • Review the default windows for each state on the dashboard.
  • Each restriction shows:
    • Days (e.g., Mon–Fri, Sat, Sun)
    • Restricted Before = Start of allowed message window
    • Restricted After = End of allowed message window
    • Timezone (automatically set to the state's most populous region or strictest setting)

ℹ️ Note: No Meera-initiated messages will be sent to states that are not configured.


3. Edit or Add Quiet Hour Restrictions

To edit an existing restriction:

  • Click the pencil icon in the Actions column
  • Adjust the time window and days as needed
  • Save your changes and acknowledge compliance

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To add a new restriction:

  • Click Add Restriction
  • Select the country and state
  • Choose the appropriate time zone
  • Configure allowed hours for each day type
  • Confirm and save


4. Use Bulk Upload for Multiple States

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You can upload multiple restrictions via Excel:

  • Click Bulk Upload
  • Download the provided template
  • Fill in:
    • country_code, state_code, timezone, period, restrictedbeforeTime, restrictedafterTime
  • Upload your .xlsx file
  • Review results and fix any errors using the error report if needed


5. Activate Emergency Pause

To pause messages during a state emergency:

  • Locate the state in your dashboard
  • Toggle the Emergency switch ON
  • Confirm the action in the popup
  • Meera will immediately stop all outbound messages to that state
  • Inbound messages from leads (user-initiated) will still receive responses
  • To restore messaging, toggle the switch OFF

🚨 Emergency activation is logged and triggers email alerts to your admins and compliance contacts.


Key Rules to Remember

✅ Meera-initiated messages are only sent during your configured time windows
✅ User-initiated replies are still allowed outside those windows
✅ Messaging to non-configured U.S. states is blocked
International messaging follows your campaign's business hours


Important Compliance Notes

  • You must assign the correct state to each lead phone number for restrictions to apply properly
  • Default settings may not reflect the latest legal updates — review with your legal team
  • Meera enforces restrictions at the scheduling level; actual delivery time may vary due to carrier delays
  • For states with multiple time zones, Meera defaults to the most populous region or the strictest rule

If you have any follow questions please reach out to us at help@meera.ai