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Opt-Out Management: Hard DNC and Soft DNC Explained

Hard DNC (Do Not Contact)

Hard DNC keywords are formal opt-out requests.

When a contact sends one, Meera automatically processes the opt-out, adds the number to a permanent block list, and stops all future communication.

This is enforced at the carrier level and cannot be overridden.

Examples Include: 

  • STOP

  • STOPALL

  • UNSUBSCRIBE

  • CANCEL

  • QUIT

  • END

Note: Meera also recognizes platform-level opt-out signals beyond the industry-standard keywords above, including references to death, wrong number, or abusive language. These are not carrier-enforced but are handled automatically by the platform.

Soft DNC (Expressions of Disinterest)

Soft DNC phrases indicate disinterest from the contact or lead without making it a formal opt-out. The lead is closed out, but the contact is not permanently blocked.

Examples include:

  • Not Interested
  • Already a Customer
  • Already Spoke to Someone
  • Chose Another Option
  • Did Not Request Info
  • Interested for Future
  • Location Issue
  • Unqualified

 

Frequently Asked Questions 

What's the difference between Hard DNC and Soft DNC?

Hard DNC is a permanent opt-out. The contact is blocked and cannot be messaged again. Soft DNC signals disinterest without permanently removing the contact. 

What happens if a contact sends a Hard DNC keyword? 

The platform processes the opt-out automatically, adds the number to a permanent block list, and stops all future messages to that contact.

Can a contact be re-engaged after sending a Hard DNC keyword?

No, once a contact is permanently blocked, they cannot be messaged again unless they reply with "Resubscribe" to opt back in.

Can a Soft DNC contact be messaged again?

Yes. Since Soft DNC doesn't trigger a permanent block, the contact can be re-engaged through a different campaign.

Still Need Help?

If you have questions about opt-out management or need help reviewing flagged contacts, reach out to your Customer Success Manager or send an email to help@meera.ai.