Campaign Types

How it works:

• Meera AI starts the conversation via SMS.

• The bot engages the lead and gauges interest.

• If the lead wants to speak with someone, the platform initiates a call and transfers the lead to an available agent.

Common use cases:

• Sales outreach

• Lead follow-up from forms or ads

• Contact center lead qualification

• Driving live conversations with prospects

Key benefit: Accelerates lead conversion by moving qualified prospects quickly into a live conversation.

How it works

• Meera sends an initial SMS outreach message to the lead.

• The AI bot continues the conversation through automated SMS responses.

• Leads can ask questions, request information, or respond to prompts.

• The campaign can send automated follow-ups if the lead does not respond.

• No automatic calls or call transfers are initiated.

Common use cases:

• Lead nurturing and follow-up conversations

• Sharing product or service information

• Sending updates or reminders

• Answering common questions through SMS

Key Benefit: SMS-only campaigns enable businesses to engage and nurture leads through automated two-way texting, allowing conversations to happen at scale without requiring phone calls or agent involvement.

How it works:

• Meera sends messages with a calendar scheduling link.

• Leads select a time and book a meeting with a representative.

• The system can send reminders and manage scheduling automatically.

Common use cases:

• Admissions consultations

• Sales demos 

• Service appointments

• Customer onboarding calls

Key benefit: Simplifies meeting scheduling and eliminates manual coordination.

How it works:

• Leads are asked a series of questions.

• Each response determines the next step in the flow.

• Leads can be:

  • qualified

  • routed to a rep

  • scheduled for a call

  • closed or segmented

Common use cases:

• Lead qualification

• Eligibility screening

• Intake forms

• Pre-sales assessments

• Insurance lead screening

• Admissions qualification

• Product eligibility checks

• Sales funnel qualification

Key benefit: Allows structured data collection and automated lead routing based on responses.

How it works:

• Messages are sent to many contacts simultaneously.

• No complex interaction or qualification flow is required.

• Primarily used for notifications or announcements.

Common use cases:

• Service announcements

• Marketing promotions

• Reminders

• Updates or alerts

Key benefit: Efficiently delivers information at scale

How it works:

• Meera sends survey questions via SMS.

• Users respond with answers or numeric options.

• Data is recorded for reporting and analysis.

Common use cases:

• Customer satisfaction surveys

• Event feedback

• Product research

• Post-service follow-ups

Key benefit: Automates feedback collection and documentation.

How it works:

• Meera sends personalized SMS or messaging invitations to potential attendees.

• Leads can RSVP directly in the conversation (for example, replying “Yes” or confirming attendance).

• The system automatically tracks responses and confirmations.

• Meera can also:

  • Send event details (location, time, program info)

  • Answer questions about the event

  • Send automated reminders before the event to reduce no-show

Common use cases:

• Webinars

• Open houses

• Campus or admissions events

• Customer workshops

• Product demos or live events

Key benefit:  Automates the entire event communication flow from invitation to reminder while tracking RSVPs and attendance data in real time.

How it works

• A business shares a QR code or SMS link on a website, ad, or marketing material.

• When a lead scans the QR code or clicks the link, their phone opens the SMS app with a pre-filled message and the campaign phone number.

• The lead sends the message, initiating the conversation.

• Meera recognizes the incoming message and triggers the campaign workflow, allowing the bot or agents to respond immediately.

Common use cases

• Website “Text us to learn more” links

• QR codes on ads, brochures, or events

• Product inquiries

• Lead capture from offline marketing

Key benefit: Captures inbound interest and starts conversations instantly when prospects choose to reach out.