Move leads from text to talk,
using the right channel at the right moment
Meera begins conversations with SMS, which is the channel leads actually respond to. From there, our DialogueEngine determines when to bring in voice, email or other channels to move the conversation forward.
The best icebreaker
for inbound leads
SMS is the fastest way to start a real conversation. It lets leads respond on their terms—when they’re ready, not when your dialer calls. That’s what makes it powerful. You’re not forcing a live interaction. You’re opening the door.
Meera uses SMS to qualify interest, answer questions, collect missing details, and guide the next step. As intent builds, the conversation naturally moves from async (text) to sync (call) at the right moment.
Every lead gets a fast, consistent response. No delays. No one-off replies. No dropped conversations.
What SMS is best for
From conversation to call, at the right moment
A phone call still matters. But it matters most when it happens at the right time.
Meera uses voice as an escalation channel, not as the default first move for every lead. Once a lead shows intent, asks to speak with someone, or reaches a decision point where a live conversation will help, Meera can help trigger the handoff to voice.
That makes calls more productive. Your team spends less time interrupting uninterested leads and more time talking to people who are ready. One of the strongest themes in Meera interviews was that texting helps teams “pick up a conversation, not start a conversation” once the lead gets on the phone.
What voice is best for
When the conversation needs more detail
Not every message belongs in a text thread.
Sometimes a lead needs more information, a recap, next steps, documents, links, or something they can easily refer back to later. That’s where email plays an important supporting role.
Meera can bring email into the journey when it helps reinforce the conversation already happening over SMS or after a voice interaction. Instead of operating as a disconnected blast channel, email becomes part of a more coordinated engagement flow.
What email is best for
Keep the conversation going on Meta
For some audiences, Facebook Messenger is not a side channel. It is one of the main places conversations happen.
When Messenger is part of the mix, Meera can use it to continue conversations with leads who are more likely to respond there than through traditional channels. This can be especially useful for campaigns that originate in Meta or for audiences that are highly mobile and socially active.
The goal is not to force every lead into Messenger. It is to keep momentum when Messenger is the better place to continue the conversation.
What Facebook Messenger is best for
When mobile messaging needs to do more
RCS brings more flexibility to mobile messaging. It can support a more branded, interactive experience than standard SMS, which can help when clarity, trust, or richer engagement matters.
For the right use cases, Meera can use RCS to enhance the conversation with better presentation, stronger visual context, and more interactive messaging experiences.
SMS remains the foundation. RCS extends what mobile messaging can do.